TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would take to revitalize a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little stale. He knows his traditional recipe is mouthwatering, but he's yearning something more. He wants to grab attention in a world of burgers . That's where